Paul Smith
Fractional Chief Marketing Officer
Transforming Vision Into Measurable Success
Paul Smith is a results-driven leader with over 35 years of experience in sales, marketing, and operations working in service of global manufacturing, distribution, and governmental organizations. He combines strategic vision, technical proficiency, and servant leadership to drive sustainable growth, optimize dealer networks, and deliver exceptional customer outcomes.
Paul specializes in market expansion, guiding companies with precision through market identification, distribution partnerships, and brand & product positioning. With 12+ years in product management & development, Paul aligns innovation with market demand. He strengthens dealer networks through data-driven strategies and equips teams via training & development programs. As part of the CyberCloak team, he delivers digital marketing excellence—using SEO, social media, and localized content to boost visibility and engagement.
A proven strategic leader, Paul has directed global and North American sales/marketing initiatives, driving growth through innovative dealer partnerships. He has implemented Dynamics CRM to streamline pipelines and enhance market intelligence, building trust through integrity, humility, and principled decision-making. A skilled columnist, technical writer, and public speaker, Paul crafts compelling narratives that elevate brand authority.
Expertise & Highlights
- • 35+ years in sales, marketing, and operations
- • Market expansion specialization:
- • Market Identification: Leveraging gap analysis and SWOT to target high-potential regions
- • Distribution Partnerships: Forging alliances with local distributors and logistics providers
- • Brand & Product Positioning: Adapting messaging, products, and branding to resonate locally
- • 12+ years in product management & development
- • Dynamics CRM implementation for streamlined pipelines and market intelligence
- • Digital marketing excellence (SEO, social media, localized content)
- • Skilled columnist, technical writer, and public speaker
- • Known for building trust through integrity, humility, and principled decision-making
Let's Connect
Partner with Paul to transform vision into measurable success — from market entry to long-term dominance.