Fractional CMO: senior marketing leadership, without the full-time hire
A fractional CMO from CyberCloak.Tech leads your marketing part-time: strategy, positioning, demand generation and dealer or channel growth. Our CMO, Paul Smith, brings 35+ years in sales, marketing and operations. Fractional CMO services start at $2,500 per month.
Built for companies ready to grow
Domestic or foreign companies seeking international growth. You have a proven product. Whether a U.S. company expanding into foreign markets, or a company looking to expand into the North American market, you’ll need a go-to-market strategy.
Original Equipment Manufacturers (OEMs). Your growth depends on a sales strategy centered around the most effective path-to-market.
Business Owners and Entrepreneurs in need of a marketing leader. You have the right business model and only need someone to help scale it into more revenue.
Teams launching a new product. Launching a new product isn't just about the research and development, but must also consider the development of a coordinated launch strategy that includes a marketing campaign, sales/training tools, branding, competitive positioning, and strategic event rollouts.
Marketing leadership that drives pipeline
Strategy and positioning
Market identification (gap analysis and SWOT), ideal customer profile, positioning and messaging, and a go-to-market plan.
U.S. market entry and channels
Distribution partnerships, dealer network development and channel marketing for companies expanding into the U.S.
Demand generation
Campaigns, content, SEO and SEM, social media and email, built around a content calendar your team can keep.
Sales enablement and RevOps
CRM setup and cleanup, lead scoring and routing, sales tools and dashboards that show what is working.
Brand and design
Brand systems, websites, product launch materials and marketing collateral.
Training
Sales and dealer training programs, so your partners sell your product the way you would.
Simple pricing
$2,500/month
Fractional CMO services start at $2,500 per month. 10 hours a month at $250 per hour. Fees are negotiable for more comprehensive projects. 10-20 hours a month is most common.
Fractional vs full-time
| Comparison | Fractional CMO | Full-time CMO |
|---|---|---|
| Cost | From $2,500/month | Full salary, benefits and recruiting fees |
| Time to start | Days | Often months of searching |
| Commitment | 3 months, then month to month | Permanent hire |
| Breadth | A senior CMO plus design, web and technology support | One person |
| Best for | Companies that need senior marketing leadership, not a full-time seat | Large marketing departments |
Deep roots in industrial markets
"CyberCloak.tech did an outstanding job helping us bring our OPTIWASH product launch to life. From branding and website development to marketing collateral, their team understood our vision and delivered professional, high-quality work. I highly recommend CyberCloak.tech to any business looking for a growth partner that delivers real results."
★★★★★ Declan L., crushing and screening services, Ireland
"Strong communication, and strategic insight have made a massive impact."
★★★★★ Reese N.
A product launch built from the ground up
A crushing and screening company in Ireland was launching a new product, OPTIWASH. We built the launch from the ground up: the brand, the website and the marketing collateral, all designed to work together. The result was a launch the client described as professional, high-quality and true to their vision.
Common questions
What does a fractional CMO do?
A fractional CMO leads your marketing part-time. That includes strategy, positioning, campaigns, channel and dealer growth, and the numbers that show what is working. The difference from a full-time CMO is the hours, not the experience.
Is a virtual CMO (vCMO) the same as a fractional CMO?
Yes. Both terms describe a part-time marketing executive. We use "fractional CMO."
How is a fractional CMO different from a marketing agency?
An agency carries out tasks. A fractional CMO sets the strategy, decides what to do and in what order, and manages agencies and vendors so the work ties to revenue.
Can you help us grow into a new country?
Yes, in both directions: U.S. companies expanding abroad, and international companies entering North America. We help with market selection, positioning for local buyers, distribution and dealer partners, and the launch plan.
Do you work with heavy equipment and industrial companies?
Yes. Dealer networks, rental fleets, service parts and long sales cycles are where we do our best work. See our heavy equipment marketing.
Can we combine a fractional CMO with other roles?
Yes. Add a fractional CISO, CTO or CIO through the Executive Stack.
What does it cost?
Fractional CMO services start at $2,500 per month: 10 hours at $250 per hour, with a 3-month minimum, then month to month.
Start with a conversation
The Growth Pulse is a free, 30-minute conversation about your market, pipeline and goals. You leave with clear next steps. No cost and no obligation.